CHRISTEL ALDENHOVEN IS A DUTCH-BASED DESIGNER WHO FOUNDED HER LABEL RIGHT AFTER SHE GRADUATED FROM THE AMSTERDAM FASHION INSTITUTE IN 2020. THE LABEL IS AN ODE TO THE DESIGNER’S PERSONAL STYLE AND SHARES AN ARCHIVE WHICH CONCLUDES A COMBINATION OF OWN DESIGNS, HANDPICKED VINTAGE ITEMS AND RE-WORKED VINTAGE ITEMS. SUSTAINABILITY IS THE CORE VALUE IN HER DESIGNS AND COLLECTIONS. HER LABEL IS BORN OUT OF A DESIRE TO CHANGE THE WAY WE CONSUME AND REASSESS THE CYCLICAL PATTERNS THAT HAVE MADE FASHION ON OF THE WORLD’S GREATEST POLLUTER. HER LABEL GIVES AN INSIGHT IN HER PERSONAL COLLECTION TO SHARE HER VIEW ON FASHION & DESIGN THESE DAYS TO THE WORLD.

EVERY DESIGN IS UNIQUE AND MADE BY HAND FROM SECOND HAND MATERIAL INCLUDING LEFT OVER FABRICS AND SECOND HAND CLOTHING. EVERYTHING IS PRODUCED IN HER STUDIO IN THE NETHERLANDS. ALL VINTAGE ITEMS ARE HAND-PICKED AND CHECKED ON AUTHENTICITY AND THE BEST QUALITY. SHE IS GIVING A CRITICAL LOOK TOWARDS TODAY’S MASS PRODUCTION AND UNPERSONAL SHOPPING EXPERIENCES. INSPIRED BY THE AMERICAN 90’S  & 00S FASHION PERIODS INCLUDING LOTS OF DENIM AND GLITTER SHE BRINGS AN ODE TO WOMEN AND THE FEMALE BODY.