The brand

Christel Aldenhoven is a Dutch-based designer who founded her label right after she graduated from the Amsterdam Fashion Institute in 2020. The brand is an ode to the designer’s personal style which concludes a combination of own designs, handpicked vintage items and re-worked vintage items. Sustainability is the core value in her designs.

Every design is unique and made with love by hand from second hand material including left over fabrics and second hand clothing. She is giving a critical look towards today’s mass production and unpersonal shopping experiences. Inspired by 90’s American style including lots of denim and glitter she brings an ode to women and the female body.

Every design is unique and made with love by hand from second hand material including left over fabrics and second hand clothing. She is giving a critical look towards today’s mass production and unpersonal shopping experiences. Inspired by 90’s American style including lots of denim and glitter she brings an ode to women and the female body.

We want to make fashion great again! All our designs are made out of 100% recycled materials and handmade in our studio in The Netherlands. We want you to feel the love we put in the items when we made them, so you can also wear them with love. The combination of recycled material and the fact that every piece is handmade, makes every single item super unique! All of our vintage pieces are authentic and handpicked by our team to complete every outfit! Ready to join our way of thinking and save the planet with fashion? We are!

100% recycled

All our designs are made out of 100% recycled materials. We don’t use any new materials which makes our sources 100% sustainable. Fashion is the 3rd most polluting industry in the world and one of the largest consumers of water. Making new fabrics uses water, energy, chemicals and other resources that most people are unaware of when buying new clothes. By using material which is already there, we minimalize the impact. We use vintage clothing and dead stock material to realize our designs.

Handmade with love

All our designs are handmade in our Studio in The Netherlands. We want you to feel the love of making when wearing our items. There are people behind your clothes! We believe that knowing where your item comes from, who made it and how it’s made, makes you respect an item much more and makes you able to really love it for a longer period of time. We want to give you a transparent insight in this process by showing you who made your item.

Unique

All our designs are unique because everybody is unique and we want to celebrate that! We want to make you feel special in your item. Our combination of recycled materials and a handmade design makes every item super unique. Not one item is the same! And therefore, we hope you will love the item as much as we do, which is forever!

Handpicked with love

All our vintage and re-worked vintage items are hand-picked by our specialized team. They only pick authentic, vintage items in high quality, ready to be loved again. We search for unique pieces that complete your look! Searching for a specific item? Leave us a message in ‘join us’.

Our concept

We throw away 30 kg clothes each year! 85% of this ends up in landfills and is just becoming trash. Why wouldn’t we make something beautiful of it? We want to give you the opportunity to turn the clothing you don’t wear anymore into something beautifully new. And we are going to do that for you! Many of our excising designs can be re-made out of your old garments! Isn’t that amazing? Next to that, we also make custom-made designs out of your old garments, just for you! For example, we can make you a jacket out of your old jeans, brand new and specially designed for you. Just leave us a message in ‘join us’ and we take you into the process of recycling. With our concept, everybody is able to recycle their own clothes into something new!

The goal

We want our handmade items to have a goal in life, even after you have been wearing it. First of all, we want you to love your item as long as possible by putting our love in the items and make you something unique. When the love stops, we hope you will be able to let someone else fall in love with the item again by reselling it. If not, we would love you to return your item to us so we can recycle it again. We know that takes some effort! Therefore, we will reward you by giving you 20% discount on your next purchase! Don’t have any of our items yet, but a lot of other items you want to recycle for 10% discount? Yes, please! Leave us a message in ‘join us’ and together we find a goal for your old garments!